These Terms & Conditions ("Terms") govern the provision of services by Paragon AI ("we", "us", "our"), a trading name of Michael Gilliver, a sole trader based in Wrexham, Wales. We provide AI-powered business automation services to trades businesses in the United Kingdom.
B2B services only. Our Services are intended exclusively for business customers acting in the course of a business, trade or profession. These Terms are not intended to confer consumer rights and the Consumer Rights Act 2015 does not apply to contracts formed under these Terms.
Contract formation. A binding contract is formed when we confirm acceptance of your order, trial or subscription in writing (including by email). By booking a demo, starting a free trial, or subscribing to any of our Services, you agree to these Terms in full. If you do not agree, you should not use our Services.
Contact: [email protected]
In these Terms: "Services" means the AI agent services described in clause 3; "Client" means the business entity subscribing to the Services; "Subscription Fee" means the monthly fee agreed at the demo call and confirmed in writing; "Trial Period" means the 30-day free trial beginning on the date agents go live; "Setup" means the configuration, integration and deployment of agents; "Confidential Information" means any non-public business, technical or commercial information shared between the parties in connection with the Services.
Paragon AI provides the following AI agent services:
All Services are fully managed by Paragon AI on the Client's behalf. The Client authorises us to configure and operate the agreed automation and communications workflows solely for the purposes set out in the agreed service scope. This authorisation is limited to the narrow technical implementation of the Services and does not constitute a general agency, legal representation, or authority to act on the Client's behalf beyond the agreed workflows.
Services are provided on an "as is" and "as available" basis. We will use reasonable skill and care in providing the Services but we do not warrant that they will be uninterrupted, error-free or free from delay at all times.
We offer a 30-day free trial which begins on the date the Client's agents are built and go live — not from the date of the demo call. No subscription fee is charged during the Trial Period. Setup, configuration and integration work undertaken to enable the trial is provided at no charge.
To cancel during the Trial Period, the Client must notify us by email before the trial end date. If no cancellation notice is received before the end of the Trial Period, the subscription will commence automatically at the agreed Subscription Fee.
Subscriptions are billed monthly in advance from the date the subscription commences following the Trial Period. Pricing is agreed at the demo call and confirmed in writing before the Trial Period begins. Fees are exclusive of VAT, which will be added at the prevailing rate where applicable.
Payments are processed securely via Stripe. By subscribing the Client authorises us to charge the nominated payment method on a recurring monthly basis. We reserve the right to update Subscription Fees with 30 days' written notice. The Client may cancel before new pricing takes effect without penalty.
If payment fails, we reserve the right to suspend the Services with reasonable notice until payment is received. Persistent payment failure may result in termination under clause 7.
The Client may cancel the subscription at any time with no notice period and no penalty. Cancellations take effect at the end of the current billing period. We do not offer partial-month refunds for any period already paid. To cancel, email [email protected].
We reserve the right to suspend or terminate the Services immediately, or with reasonable notice, in any of the following circumstances:
Upon termination: active automations, phone number configurations, calendar integrations and hosted workflows associated with the Client will be decommissioned within a reasonable timeframe. Client data will be handled in accordance with our Privacy Policy and any applicable Data Processing Agreement. The Client's right to access the Services ceases immediately upon termination.
By using our Services, the Client agrees to:
Our Services use artificial intelligence to automate communications, booking and follow-up processes. The Client acknowledges and accepts that:
Our AI voice agent is configured to confirm it is an AI if asked directly by a caller. This is a mandatory requirement in every deployment. The Client must not instruct us to configure agents to deny being AI in response to direct questions.
The Client must not use the Services to:
Breach of this clause may result in immediate suspension or termination under clause 7.
To the fullest extent permitted by applicable UK law:
Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited under English law.
The Client agrees to indemnify, defend and hold harmless Paragon AI and Michael Gilliver from and against any claims, losses, damages, costs (including reasonable legal costs) and liabilities arising from or in connection with:
Each party agrees to keep confidential any Confidential Information received from the other and not to disclose it to any third party without prior written consent, except where required by law or regulation. Confidential Information includes contact lists, scripts, workflows, pricing, business processes, performance data and technical configurations. This obligation continues for 3 years following termination of the contract.
All software, AI systems, proprietary workflows, platform infrastructure and processes used to provide the Services remain the property of Paragon AI. The Client retains ownership of their own business data, customer contacts and content provided for use in their agents. The Client grants Paragon AI a limited licence to use their business name, branding, scripts and data solely to the extent necessary to provide the Services. Configurations, prompts, dashboards and automation workflows developed by Paragon AI remain our intellectual property, subject to the Client's right to use them during the active subscription period.
We may use anonymised, non-identifiable data about how the Services are used to improve our AI systems and service quality. Raw call transcripts, SMS content, customer names, phone numbers or business details are not used in any improvement process in identifiable form. We do not intentionally share identifiable client or customer data with third-party AI providers for general model training. The Client may opt out at any time by emailing [email protected] with the subject "Opt out of anonymised training data". Opting out will not affect access to the Services.
Both parties agree to comply with applicable UK data protection legislation including the UK GDPR and the Data Protection Act 2018. Where Paragon AI processes personal data belonging to the Client's customers on the Client's behalf, Paragon AI acts as data processor and the Client acts as data controller. A Data Processing Agreement governing this arrangement is incorporated into and forms part of these Terms, with key terms set out in our Privacy Policy at paragonai.co.uk/privacy-policy. The Client warrants that they have a lawful basis for all personal data provided to Paragon AI in connection with the Services.
Our Services rely on third-party infrastructure providers including Stripe, GoHighLevel, VAPI, Bland.ai, Google Calendar and telecommunications carriers. We are not responsible for failures, outages, changes, restrictions or discontinuations by these providers. Where a provider introduces changes that materially affect the Services, we will use reasonable efforts to notify the Client and where possible identify an alternative solution, but we cannot guarantee continuity of any specific third-party integration.
Neither party shall be liable for delays or failures in performance resulting from circumstances beyond their reasonable control, including telecommunications outages, carrier filtering, power failures, acts of God, government or regulatory action, internet disruptions, or third-party platform outages. The affected party will notify the other as soon as reasonably practicable and take reasonable steps to minimise the impact and duration.
We may update these Terms from time to time. We will give the Client at least 14 days' written notice of material changes before they take effect. Where changes are required immediately by law, regulation or security requirements, we may apply them with shorter notice. The Client may cancel before material changes take effect if they do not wish to accept them. Continued use of the Services after the effective date constitutes acceptance.
Entire agreement. These Terms constitute the entire agreement between the parties relating to the Services and supersede all prior representations, agreements and understandings.
Severance. If any provision is found to be invalid or unenforceable, the remaining provisions continue in full force.
No waiver. Failure by either party to enforce a provision does not constitute a waiver of the right to enforce it in future.
No partnership or agency. Nothing in these Terms creates a partnership, joint venture or general agency relationship.
Assignment. The Client may not assign or transfer rights or obligations under these Terms without our prior written consent.
Notices. Notices under these Terms should be sent by email to the address provided during onboarding or subsequently notified in writing.
These Terms are governed by the laws of England and Wales. Any disputes are subject to the exclusive jurisdiction of the courts of England and Wales. We will attempt to resolve any dispute informally before either party commences formal proceedings.
Questions about these Terms? Email [email protected]